Computers & Technology >> Graphics & Multimedia Design

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Broaden your skills and deepen your portfolio. Learn a variety of professional software applications or tweak your knowledge and techniques.

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Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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Presentation media are key to communication, sales, speeches and any other effective presentation today. Whether your presentation is online or in-person, presentation media not only enhance your message but often make your message successful. Find out how to use Prezi, the new slide software that goes beyond one-dimensional presentations, and the finer points of Photoshop for presentations. Then discover the design elements to creating visual presentations for success using any media. Take away critical skills for both training yourself and others in your organization. You will come away with the latest, most advanced practical design knowledge in presentation media. Three one-month courses.

Start date: 02/06/17

End date: 04/28/17

Tuition: $495.00



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Make your visual presentations look professional and communicate effectively. Get the latest most advanced techniques on graphic design principles, including page layout, typography and basic design considerations. Take away more skills to create an effective and beautiful visual presentation on any presentation software program that you choose. Agenda Unit 1 Design Principles Contrast Alignment Proximity Repetition Compare effective visual presentations vs. poorly executed visual presentations Unit 2 Design Principles Part 2 Color Balance / Unity Page Layout Analyzing the work of a professional designer to draw inspiration Unit 3 Branding Your company’s brand, visually, core messaging (Analyze how to incorporate that into the presentation) Inspiration Board Concept / Theme of Presentation Stock Images and Illustrations that communicate to target markets Unit 4 Execute Your Visual Presentation Getting Critiques for Improvement Getting Feedback from Professional in your Industry / Target Expanding presentation to different formats – web, info graphics, in-person

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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Webinars are a hot new meeting format that save money and reach more people than in-person meetings. Use them for customer education, staff meetings and training, presentations, virtual seminars and much more. The technology is simple, but good webinar presentation techniques are critical. Discover the power of successful webinars for your business organization. Then learn the four key strategies to make your webinars more successful. Acquire techniques and tips that will make your webinars winners with your audiences. Agenda Unit 1 Keys to Successful Webinars -What your participants want in a webinar -Choosing the right format for your program -Choosing the right length for your webinar Unit 2 Effective Slides and Presentation Techniques for Webinars -The 4 Keys to a Successful Webinar Presentation -The 5 best webinar presentation techniques -Making slides powerful and visual -Timing your speaking, what to say when, for how long -Voice techniques to keep your listeners interested Unit 3 Involving Your Webinar Participants -How to schedule and initiate questions -Selecting questions to read -How to respond to questions -Using polls Unit 4 Preparing and evaluating webinar presenters -Choosing your presenters: who to pick, who to NOT pick -Ways to train presenters -How to prepare your presenters -Evaluating your webinar success

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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The rapid growth of online and other digital tools to deliver course materials has opened the door to many possibilities for expanding regular face-to-face courses or developing new ones. This is a great opportunity to reach broader audiences and add rich resources and materials to the topics you want to teach. Whether developing new or modifying an existing class, this four-week session will help you puzzle out how to take advantage of the best of both worlds. Use the strength of the face-to-face engagement and the power of the Internet to deliver great content, reach broader audiences and support different learning styles. The Hybrid or blended classroom encourages students to learn at their own pace while also building on the unique exchanges that can happen in both the face-to-face class and on-line. Agenda Unit 1 Terminology & Trends Defining the Hybrid approach Overview of Technology in Education Unit 2 Identifying the Best of Face-to-face and Best of On-line Understanding Learning Styles Unit 3 Teaching in the Hybrid Environment Best Practices – models for flipped and hybrid Challenges and techniques to the on-line environment Unit 4 Assessing Your Resources Creating a plan for developing Hybrid course Resources to get started

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Games are increasingly recognized as a tool that can serve many business purposes beyond entertainment. This course provides a general introduction to what goes into the design and development of both video and analog games, with a particular focus on the use of games outside of consumer entertainment. By completing this course, you can take the first steps into understanding game design, and how it can be applied in your field. Agenda Unit 1 What Makes a Game? - Practical Definition for Game -The Anatomy of a Game -Games and Play -Different Types of Games Unit 2 Essentials of Design -Getting Beyond a Game Idea -Game Verbs and Game Mechanics -Documentation -Test Early, Test Often Unit 3 Game Design: Solo and in Teams -Defining Development Needs -Roles in Game Design -Finding Design and Development Partners Unit 4 Serious Games & Gamification -Games Beyond Entertainment -Designing "Serious" Games -Gamification -Designing Gamification Systems

Start date: 02/06/17

End date: 03/03/17

Tuition: $245.00



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If you are looking for help creating, practicing and giving presentations that strike a chord with your audience, Microsoft PowerPoint can do the job. Learn how to use PowerPoint to create stunning visual presentations that include graphics, multimedia, animation, sounds, charts and much more.

Start date: 04/11/17

End date: 04/13/17

Tuition: $149.00



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Acquire the skills to navigate an extensive list of Photoshop features. You will gain both a foundational and advanced understanding of the popular software, and practice the most commonly used methods, such as managing text, working with layers, and image file properties. You will find out the purpose of each photo-editing tool and walk away with the skills to use them. You will even learn what the pros know. Agenda Unit 1 Files -Opening files and creating a new file -File properties: Resolution, mode and canvas vs. size -Saving files: methods and formats -Rulers, guides, and grids -Navigating layers: Create, edit, blend, and mask Unit 2 Basic tools -Brushes, fill, and eraser -Blur, smudge, clone, and heal -Shapes and lines, introduction to vector graphics -Adjustments and adjustment layers Unit 3 Managing text -Creating text: Font properties, alignment and color -Text boxes and paragraph properties -Character properties and spacing -Vertical text and text effects Unit 4 What the pros know -Creating swatches -Some filters are more useful than others -Create your own shapes and brushes -Save time with Photoshop actions

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Bring your vision to life with Prezi and leave PowerPoint behind! Take a journey into the world of creative presentations! Learn how to use and engage your creative side for amazing presentations. Your audience will be stimulated with what you are presenting as well as how you are presenting. Agenda Unit 1 Create -Create an account -3 Steps to a successful Prezi -Front Page Controls -Templates -Inside Prezi Page Controls Unit 2 Insert -Inserting Media -Zooming & adding frames -3-D background -Diagrams & arrows Unit 3 Edit -Change/Move Media -Edit Path -Presenting -PowerPoint conversion Unit 4 Share -Meetings -Apps -Online vs desktop -Review

Start date: 02/06/17

End date: 03/03/17

Tuition: $195.00



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eBooks are becoming more popular than ever, especially with the release of the iPad and other tablet computers. In addition to publishing fiction and non-fiction books individuals and companies are using eBook publishing as a way to market products, services, and ideas. Come discover what makes a great eBook and how you go about creating, formatting and publishing your eBook. Learn the steps necessary to create your eBook with text, photos, illustrations, audio, videos and hyperlinks to websites. Understand the different options you have in self-publishing and distributing your eBook. Walk away not only knowing how to make an eBook but how to market it as well. Agenda Unit 1 Platforms, Tools, and Types of eBooks • Understand the different available self publishing platforms (Amazon, Apple, Barnes and Noble, Google & Independents) • Set up a publisher’s account on the various platforms. • Know what tools are best for creating eBooks for each platform and the basics of how these tools work. • Learn about the right tool for creating an eBook on each platform • Review eBooks in your genre of interest and evaluate them based on set criteria Unit 2 Creating and Formatting Your eBook • How to approach writing and organizing an eBook from idea to final draft • Understanding a book’s audience and goals for writing an ebook • Learn to select and load photos and graphics into an eBook • Discover how to select and embed video to an enhanced eBook • Add interactivity to an eBook with hyperlinks, polls and interactive illustration Unit 3 Publishing Your eBook • Reviewing a checklist of materials you will need for your eBook • Packaging your eBook for sale • Uploading your eBook and filling-out your metadata • Review typical technical problems that authors often have and understand how to correct them. Unit 4 Marketing Your eBook • Learn best practices of Key Art ( Your eBook Cover & Video Trailer) • Understand what a book trailer is and how to make one that will sell your book • Create a publicity campaign to promote your book * Discover the power of eMail and affiliate marketing to get the word out • Explore social media marketing and in-book cross-promotion to increase readership

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online videos to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep. Agenda Unit 1 Video Marketing Essentials & Techie Tools -Camera equipment -Lighting & Sound -YouTube 101 Unit 2 Crafting Compelling Content -Scripts -What type of video to shoot & when -Keywords are key Unit 3 Hooks, Headlines & Traffic Building Secrets -5 Hot Hooks -Create Attention-Grabbing Headlines -Video Search Engine Optimization Unit 4 The Details That Deliver -Video idea Hot Zones -Promotional videos that pop -Sales Video Script

Start date: 02/06/17

End date: 03/03/17

Tuition: $245.00



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Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do. Two one-month courses.

Start date: 02/06/17

End date: 03/31/17

Tuition: $395.00



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