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Explore a variety of online classes to help you learn a new skill or take your current ones to the next level.

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Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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Every successful person in the workplace utilizes financial information to aid effective decision making. Accounting and Finance for Non-Financial Managers explains the financial concepts and accounting processes used in most businesses and will provide practical techniques that will increase your effectiveness and career. Get a foundation to understand the seven steps in the accounting cycle and use financial information in decision making. Come away with the knowledge to analyze resource allocation and evaluate financial performance. Agenda Unit 1 Introduction to Finance - The Vocabulary of Finance - The Four Basic Elements of Finance - The Basic Financial Statements Unit 2 Introduction to Accounting -Basic Terminology -The Purpose of Accounting -The Accounting Cycle -Preparing Financial Statements Unit 3 Managing Liabilities -Overview of Liabilities -The Liabilities of a Business - Short-Term Liabilities -Long-Term Liabilities Unit 4 Financial Planning - Overview of Financial Planning -The Importance of Financial Planning -The Business Planning Process

Start date: 02/06/17

End date: 03/03/17

Tuition: $195.00

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After taking this Advanced course in Data Analysis, you will be able to perform inquiries that will be useful to your business or organization, and have the skill necessary to communicate these results through graphs and text that your fellow employees will understand. Take the guesswork out of important company decisions and make decisions based on statistically significant information. Whether your business is home based or a large company, this class will take you to the next level where important decision-making is concerned. Agenda Unit 1 Developing a Survey -Purposes of surveys -Fundamentals of Survey Research -Ethical Considerations -Likert Scales Unit 2 Comparing Means -Chi-Square -Statistical Significance -Communicating Results Graphically and Textually -Practical Problems involving Means Comparisons Unit 3 Finding Differences between Groups -ANOVA -Post Hoc Comparisons -Communicating Results Graphically and Textually -Practical Problems Involving ANOVA Unit 4 Individual Research Inquiries -Developing Research Questions -Setting Up Study -Communicating Results Graphically and Textually

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 04/03/17

End date: 04/28/17

Tuition: $245.00



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The final course in the Six Sigma Green Belt program is the Advanced Six Sigma Greenbelt course which teaches participants to improve and control processes. Topics included in this course include hypothesis testing, design of experiments, and statistical process control. Participants will have to apply the concepts learned in the Introduction and Intermediate Six Sigma Green Belt courses. The instructor will share many handouts, spreadsheets, and web links that have tools participants will use while completing Six Sigma projects. Upon successful completion of this course, participants will be awarded certification as a Six Sigma Green Belt.

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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In the 21st century, half of all learning will be online. The opportunities are tremendous for teaching online. Discover how to plan, develop and teach an online course. Take home a ten step model for developing your online course. Experience one of the most advanced online classrooms for teachers. Learn how to create online audio lectures with slide shows. Plus, find out how self quizzes enhance learning. See an animation, drop-and-drop exercise, and dynamite welcome pages. Engage in online discussion with other teachers. An instructor’s book, Advanced Teaching Online, is included. Agenda Unit 1 How the Internet is Changing How We Learn The Top 10 reasons cognitive information is delivered better by the Internet Learning online Learning in-person; what you cannot do on the Internet How young people learn differently online The Brain and Learning online Unit 2 Building Your Online Course The Ten Step Model How knowledge is organized online Building online content Creating audio and video presentations Development time and cost Unit 3 Teaching Your Online Course Facilitating online discussions Creating a safe online learning environment Responding to student questions and needs How much time you should spend online Evaluating your online course Unit 4 Creating Assessment and Measuring Online Learning Designing online assessment Multiple assessments Assessment as a learning tool Grading in the 21st century Best Practices in Online Teaching

Start date: 02/06/17

End date: 03/03/17

Tuition: $195.00

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Develop the mindset of Lean Operational Excellence, an advanced problem solving approach that facilitates continuous improvement within the organization through the identification and elimination of waste. Lean principles can also be used to streamline processes in the human resource functions such as recruiting, hiring, training, compensating and managing performance. Find out about Lean concepts, tools, and methods with which you can benchmark and assess problems, and lead continuous improvement efforts to resolve them. After taking this course you will have an expanded capacity to facilitate small groups and teams using Lean Process Improvement principles and methodologies to create change within your organization. Agenda Unit 1 Overview of LEAN Principles and Applications An overview of lean history and philosophy Understanding the universal application of lean to Human Resource functions regardless of industry Toyota Practical Problem Solving and A3 Tools A3 problem solving reporting processes Unit 2 LEAN Tools for Lean Human Resources Visual management, 5S, standardized work Other lean tools for HR functions Introduction to value stream mapping (VSM) processes A value stream mapping exercise to apply what you have learned Unit 3 Creating an Effective Business Case for LEAN Initiatives within Your Organization Creating the A3 report or storyboard Using the A3 report as a way to present a logical business case for proposed changes, decisions, and improvements within your organization Developing an A3 report to share with other class members Receiving feedback from peers and instructor Unit 4 Lean Leadership for Human Resources Lean leadership and culture change strategies Successfully implementing lean tools and concepts in your organization Planning to prepare for taking the next step Moving forward with Lean Leadership for HR

Start date: 03/06/17

End date: 03/31/17

Tuition: $245.00



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Mentoring and coaching have come to be used more frequently in organizations to improve leadership competencies and provide employee support. It has benefits for the employer and employee. Develop skills in the development, implementation, and support of coaching and mentoring programs in your workplace. Take home the much-awaited toolkit you have been searching for to improve your employees’ performance and create the working environment that your employees will find truly rewarding. Building on Coaching and Mentoring in the Workplace Course I, C/M II take a further in-depth look at variables involved in employee support. Additionally, in this course you will develop skills in the development, implementation, and support of coaching and mentoring programs in your workplace. Critical analysis and improvement of your programs alongside group dynamics and innovative strategies will also be examined in terms of coaching and mentoring programs. This course offers the much-awaited toolkit you have been searching for to improve your employees’ performance and create the working environment that your employees will find truly rewarding. Agenda - Month One Unit 1 Introduction to Mentoring/Coaching Coaching and Mentoring – Defined Why Mentor or Coach? What are the types of mentoring? (Career development and Skills development) Unit 2 Coaching versus Mentoring (What’s the Difference?) Role Model - Define Which one is right for you? (Assess yourself as a Mentor/Coach) What is Peer mentoring Unit 3 The Effective Mentor or Coach (Leadership Tools & Techniques etc.) Setting Realistic Expectations Get Creative Communicate Effectively Unit 4 Issues in Mentoring and Coaching Teamwork (Group Dynamics) Diversity Increasing your Emotional IQ (Civility in the Workplace) Agenda - Month Two Unit 1 Special Employee Considerations in Workplace Coaching and Mentoring Programs The Remote Worker The Part-time Worker/Just-in-Time Workforce Generational Differences The Power Differential Unit 2 Development of a Coaching/Mentoring Program at Your Workplace Setting Your Workplace Goals & Objectives Making Your Workplace A Learning and Growth Organization Buy-in & Rewards Promotion of Your C/M Pr Investment & Support Unit 3 Critical Evaluation of Your Workplace Coaching/Mentoring Program Checkpoints for successful coaching/mentorship programs Successful Workplace Models of Coaching/Mentoring Programmatic and individual evaluations in coaching/mentorship programs When are you “Done”? The Feedback Loop Unit 4 Final Issues to Build On in Mentoring/Coaching in the Workplace Trust Group Dynamics Innovation

Start date: 02/06/17

End date: 03/31/17

Tuition: $295.00

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Discover the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making for your work organization. Get the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. For business professionals, entrepreneurs, and anyone who needs specific information about a business. Or, for anyone who is in business and needs specific information about a particular topic such as market potential, competitive intelligence, standard industry practice, productivity improvement, etc. This course will give you the specific knowledge you need to succeed in your research quest.

Start date: 02/06/17

End date: 04/28/17

Tuition: $495.00

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Take away the key practices you need to develop and hone your business writing communication effectively and successfully. Get the best practices for crafting effective, professional business documents. Find out how to avoid grammatical pitfalls. Acquire business writing principles that will be good for years to come. Agenda Unit 1 Writing as a Process - Audience, Purpose, and Medium -Outlining for Successful Writing -Organization Models (Choosing a Model that Works) - Principles of Business Communication Unit 2 Written Communication in the Workplace -Writing Reports (formal and informal) -Drafting and Revision -Writing the First Draft -Constructing Openings and Closings that Work Unit 3 Writing a Proposal -Writing for Your Readers -Writing Effective Content - Safeguarding Users -Ethical Considerations Unit 4 Collaborative Writing and Research -Research and Team Writing -Collaborating Across Departments -Working Through Conflict

Start date: 02/06/17

End date: 03/03/17

Tuition: $195.00

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You will learn strategies to write documents faster and better. You will learn how to customize your documents for a specific reader and to accomplish your writing purpose. You will discover ways to create documents when time is limited. You will also master models to organize and format letters, emails, and reports in order to make them clear, direct, and reader friendly. Conversational writing style and parallel structure will also be covered. One of the keys to success in any business is good communication skills and one of the most common ways to communicate in business is through writing. In the second half of the course, we look at the importance of grammar and tone to good writing and approaches to rewriting. We will also look at specific types of documents we might create. Details

Start Date: upon registration

Tuition: $450.00



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