Search Engine Optimization is the science behind how to get your website found online. This introductory course provides the principles of SEO and tips for optimal website performance. Learn how to optimize quality content, how to use the right keywords and metatags, which will affect how your website ranks among listings in a search. Discover the basics of Google Analytics, a free online tool that tracks and reports website traffic. With an overview of strategy and platform, you will gain an understanding of where your website visitors are coming from and how they are engaging with your site. Explore how you can use Google Analytics to create goals, track conversions, and build your own custom reports.