Effective blogging is an essential part of a digital marketing strategy. It can drive traffic to your website, generate and nurture new leads, and give insight into your customer base. Learn the technical aspects of setting up a blog as well as the best practices for maintaining it. Discover how to write high-quality content, which is important for attracting followers and sustaining your blog. Learn how to plan an editorial calendar and structure posts in the blog platform. This is a hands-on class in a computer lab and you will leave with a ready-to-use blog.