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Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users and grow your base, and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas. Agenda Unit 1 What makes Google+ Unique -Why Use Google +? What makes it unique -How to Use Google + -Creating Posts and Messages -Sharing, and Google+ integration with other social media Unit 2 Bringing More Traffic to your site -How Google + will bring more traffic to your site -Developing relationships in Google + -How to get your content posted and reshared -Tips and tricks Unit 3 Connecting with Communities -Using Google+ Communities to connect with focused organizations, and highly interested and engaged users -Contributing to Communities to offer resources -Learning from Communities to gain additional knowledge and skills Unit 4 Stars: Advanced Tips -Using Google + as a conversation tool -Using Hangouts to broadcast your message -How to use Google + for all of your social media -What to Avoid: Google Negatives.

Start date: 11/06/17

End date: 12/01/17

Tuition $195.00

Location : Online



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Twitter is a hot social media platform these days, and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers, and discover the best ways to create relationships and network with your key constituents. You will find out the best and easiest techniques for successful interactions in the Twitter verse. Agenda Unit One How to Use Twitter -Uniqueness of Twitter -Creating Tweets and messages -Doing Research and information gathering with Twitter -Integrating Twitter with other publicity Unit Two Developing relationships -You’re it! How tagging people and sharing content keeps you relevant -Why tagging people is better than direct messaging -Developing relationships in the Twitter verse and why it’s important -How to get retweeted Unit Three What lists can do for your online presence -How to create and edit lists -Getting others to share your lists -Getting yourself listed on other Tweeters lists – and why you want this to happen Unit Four Your personal brand using Twitter -Twitter as a networking tool -How to create a personal brand using Twitter -What not to do on Twitter -Quantity versus quality – how to monitor and maintain your list of followers and who you are followingRequirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 09/29/17

Tuition $195.00

Location : Online



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