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Call 319-296-4290 for course questions or email Business and Community Education. Please be prepared to provide the class ID.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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At the end of this class students will be able to create and manage web sites using Adobe Dreamweaver. Students will insert pictures and media objects into web pages. Students will use Cascading Style Sheets to format web pages. Students will use layers and tables for designing layout for pages. Students will manage sites using Dreamweaver's site management tools. Students will need a copy of Dreamweaver. A 30-day evaluation version is available. Details

Start Date: upon registration

Tuition $375.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Adobe-Dreamweaver-CC/262



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Blogging is a great way to get the word out about your product, expertise or anything that's on your mind. WordPress is one of the most popular blogging applications, readily available on a lot of web hosts. In this course you will configure WordPress options and customize its appearance. We explore options for blog topics and getting the word out about your blog. You will write blog entries, publish them and then set up accounts for allowing access to your blog. Details

Start Date: upon registration

Tuition $255.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Blogging-with-WordPress/230



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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Start date: 06/05/17

End date: 09/01/17

Tuition $495.00

Location : Online



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Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. It includes the most current updates Facebook has made to Pages. Agenda Unit 1. Designing Your Facebook Page to Be a Marketing Platform Optimize Facebook''s settings and features to improve branding and find-ability Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile. Discover applications and design strategy that are necessary to get the most out of your Page Learn how customized applications are developed and what they can do to increase business and fans Discuss case studies and update your Facebook marketing strategy to fit your business goals Unit 2. Sharing Content on Your Page that Increases Brand Engagement Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc. Discover top sources for Page content that increases engagement and grows your fan base Develop your own editorial calendar and learn if a team approach to posting and responding will work Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page Unit 3. Engaging with People on Facebook for Marketing and Customer Service Learn how Facebook decides which of your messages makes it into your fan''s timeline Discover why engagement is so critical and how to get your fans involved in promoting your business Understand how to effectively respond and moderate posts that are positive as well as negative Discuss critical social media policies and strategies to have in place so you don''t get blocked or disabled or hated by your fans Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach Learn how to use Facebook Advertising and decide if it will work for your business goals Discuss different types of promotions brands use to drive people to their Page Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web Re-thinking your Facebook strategy now that you have gone through the class Create a professional development plan to continue learning once the class endRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 10/02/17

End date: 10/27/17

Tuition $245.00

Location : Online



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Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users and grow your base, and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas. Agenda Unit 1 What makes Google+ Unique -Why Use Google +? What makes it unique -How to Use Google + -Creating Posts and Messages -Sharing, and Google+ integration with other social media Unit 2 Bringing More Traffic to your site -How Google + will bring more traffic to your site -Developing relationships in Google + -How to get your content posted and reshared -Tips and tricks Unit 3 Connecting with Communities -Using Google+ Communities to connect with focused organizations, and highly interested and engaged users -Contributing to Communities to offer resources -Learning from Communities to gain additional knowledge and skills Unit 4 Stars: Advanced Tips -Using Google + as a conversation tool -Using Hangouts to broadcast your message -How to use Google + for all of your social media -What to Avoid: Google Negatives.

Start date: 11/06/17

End date: 12/01/17

Tuition $195.00

Location : Online



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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

Start date: 09/05/17

End date: 09/29/17

Tuition $195.00

Location : Online



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Google has variety of web-based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time saving tips and strategies to get more done in your work and personal life. Agenda Unit 1 Google Mail Composing, sending, and reading, and replying to email Organizing and searching email Managing account settings and contacts Using Chat, Apps, and other short-cuts Unit 2 Google Calendar Setting up Google Calendar Creating and editing events and tasks Sharing calendars and responding to invitations Notifications and printing Time saving tips and add-ons Unit 3 Using Google Drive: Documents, Spreadsheets, Forms, Presentations Google Drive and storage of online files Documents Spreadsheets and Forms Presentations Unit 4 Google Hangouts, Sites, Search, Chrome Hangouts - online meetings Beyond the search bar - advance google search strategies Creating a website with Google Sites Google Chrome

Start date: 10/02/17

End date: 10/27/17

Tuition $195.00

Location : Online



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With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We''ll also explore Dos and Don''ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An Android or iOS device is needed to take full advantage of the exercises in this class. Agenda Unit 1 Setting Up For Success Basic functions of Instagram including tips on shooting photos using the Instagram app How to edit and enhance photos taken with Instagram Forming a voice for an Instagram account in alignment your overall marketing and business goals Getting the attention of your target audience Building a strong social plan to reach your goals Case studies of commercial & individual Instagram accounts Unit 2 Creative Content Telling the story through pictures Types of photos to post - your own and others Exploring Photo Challenges The perfect Giveaway formula Creative ways businesses are using Instagram Unit 3 Engaging & Building Your Community Spotlight on your community & others How small input can cause exponential growth How to make hashtags work for you Starting your own hashtags with purpose Business case studies and best practices for community engagement Unit 4 Dos & Don’ts of Instagram and Must-have Photo Apps Insta-etiquette The importance of measuring success and how to move forward based on data collected Photo apps for easy & flawless mobile editing Photo apps for creation and making visually appealing images on-the-goRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 09/29/17

Tuition $195.00

Location : Online



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Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Agenda Unit 1: How Marketing has Changed and Where Social Networks Fit? How is marketing changing? Who is your customer & where are they online? What role does content play? What are the trends on the horizon? Unit 2: Where to Start? Strategy, Listening, & Accounts Start with a plan: Developing a social media marketing strategy. Where does listening & engagement fit into strategy? Learning to use some basic tools How are organizations using social media? Unit 3: What Do Social Networks Fit in Your Business? General overview of social sites that may fit your marketing goals. Where are your customers and how are they using social media? How to set up social network profiles? Can you measure the return on your investment? Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers The Basics of Facebook: Personal & Business Applications How to Set-up Your Facebook Page Using Content and Posts to Boost Engagement Case Studies on How Businesses Use FacebookRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 09/29/17

Tuition $195.00

Location : Online



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LinkedIn is the most popular business social network and the website for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Learn how to set-up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs. This class will cover all the intricacies of LinkedIn to help you create, customize, and optimize your presence on LinkedIn. Agenda Unit 1 LinkedIn Overview and the Personal Profile How to network online and where LinkedIn fits on the social network continuum Learn what can you do with LinkedIn and where it fits in your business Set your goals for using LinkedIn Discover the basic elements of LinkedIn and how it is different from other networks Set-up your LinkedIn account and create your personal profile Unit 2 Complete and Optimize Your LinkedIn Profile Learn to manage your account settings Build Out Your Profile Customize all your profile element to get noticed and found in search Tips and Tricks that make for a great LinkedIn Profile Unit 3 Communicating and Connecting on LinkedIn How to connect your profile with your contacts and finding strategic contacts Send messages and understand the hidden culture of LinkedIn Discover how to use recommendations and endorsements effectively Join and participate in groups that are important to your professional goals Learn how to communicate with your connections through the activity feed Unit 4 Groups and Business Pages: Hidden Gems of LinkedIn Learn how to run your own group and be a community manager on LinkedIn Discover how to build your company page on LinkedIn Review the paid options for LinkedIn services Final Tips & Additional LinkedIn Features

Start date: 11/06/17

End date: 12/01/17

Tuition $195.00

Location : Online



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Boost your success with webinars by getting the most advanced and latest information on managing and marketing webinars. Find out when and how often to promote webinars, how to do follow up promotion to those who click-through on your initial emails, and how to generate more leads and inquiries. Discover our unique needs assessment model, and take back our 5 secrets to creating high response surveys. Market research can be simple, no-cost and effective, lowering your risks. Then take home our webinar planning timeline with the ideal timeframe for planning and marketing webinars for maximum success. Agenda Unit 1 Needs assessments, market research and surveys Determining the need and the size of the audience Gauging the competition Simple yet critical market research techniques Creating high response surveys Unit 2 Marketing virtual meetings When and how often to promote How much to spend on promotion Promoting with email, web sites and direct mail The 5 keys to successful marketing of virtual meetings Unit 3 Budgeting and pricing virtual meetings Setting income goals Budgeting startup costs Determine your profit margin Pricing your virtual meeting Unit 4 Planning for Successful Webinars -Choosing the best topics -Your webinar timeline -The 5 most common planning mistakes with webinars

Start date: 11/06/17

End date: 12/01/17

Tuition $195.00

Location : Online



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Different social networks have distinct characteristics, different features, and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses. Requirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 12/01/17

Tuition $495.00

Location : Online



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