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Stay up to date with the latest social networking, blogging, and other web and internet-related technology.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Cutting-edge, rigorous and relevant career and technical education (CTE) prepares youth and adults for a wide range of high-wage, high-skill, high-demand careers . Browse a complete list of our courses or course series and if you do not see the type of course you are looking for suggest a course or contact us to learn more about designing customized training for your workforce.

 
At the end of this class students will be able to create and manage web sites using Adobe Dreamweaver. Students will insert pictures and media objects into web pages. Students will use Cascading Style Sheets to format web pages. Students will use layers and tables for designing layout for pages. Students will manage sites using Dreamweaver's site management tools. Students will need a copy of Dreamweaver. A 30-day evaluation version is available. Details

Start Date: upon registration

Tuition $375.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Adobe-Dreamweaver-CC/262



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The goal of this course is to provide students with the study of advanced topics in web design. Upon completion of this course, students should have a thorough knowledge of web design and development. Topics include the responsive design process, advanced layout and design features using the Bootstrap framework, exploration of CMS frameworks and industry standard technologies and frameworks.

Start date: 08/06/18

End date: 08/31/18

Tuition $245.00

Location : Online



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The goal of this course is to provide students with the study of advanced topics in web design. Upon completion of this course, students should have a thorough knowledge of web design and development. Topics include the responsive design process, advanced layout and design features using the Bootstrap framework, exploration of CMS frameworks and industry standard technologies and frameworks.

Start date: 11/05/18

End date: 11/30/18

Tuition $245.00

Location : Online



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Blogging is a great way to get the word out about your product, expertise or anything that's on your mind. WordPress is one of the most popular blogging applications, readily available on a lot of web hosts. In this course you will configure WordPress options and customize its appearance. We explore options for blog topics and getting the word out about your blog. You will write blog entries, publish them and then set up accounts for allowing access to your blog. Details

Start Date: upon registration

Tuition $255.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Blogging-with-WordPress/230



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 07/02/18

End date: 07/27/18

Tuition $195.00

Location : Online



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 10/01/18

End date: 10/26/18

Tuition $195.00

Location : Online



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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Start date: 09/04/18

End date: 11/30/18

Tuition $495.00

Location : Online



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Online users say a website''s design is the number one criteria for deciding whether a company is credible or not, according to recent research. Understanding what it takes to produce effective web design is essential in today''s market of highly saturated digital competition. First discover the basics of web design using HTML and CSS. The No prior knowledge of HTML or web design is required. After the first course you will have the info you need to plan and design effective web pages. Then find out how to create effective and dynamic websites/applications. Take away a functioning web application hosted on a web server that is both accessible and Search Engine Optimized. Finally, learn about responsive design process, advanced layout and design features using the Bootstrap framework. Plus explore CMS frameworks and industry standard technologies and frameworks.

Start date: 09/04/18

End date: 11/30/18

Tuition $595.00

Location : Online



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Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users and grow your base, and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas. Agenda Unit 1 What makes Google+ Unique -Why Use Google +? What makes it unique -How to Use Google + -Creating Posts and Messages -Sharing, and Google+ integration with other social media Unit 2 Bringing More Traffic to your site -How Google + will bring more traffic to your site -Developing relationships in Google + -How to get your content posted and reshared -Tips and tricks Unit 3 Connecting with Communities -Using Google+ Communities to connect with focused organizations, and highly interested and engaged users -Contributing to Communities to offer resources -Learning from Communities to gain additional knowledge and skills Unit 4 Stars: Advanced Tips -Using Google + as a conversation tool -Using Hangouts to broadcast your message -How to use Google + for all of your social media -What to Avoid: Google Negatives.

Start date: 08/06/18

End date: 08/31/18

Tuition $195.00

Location : Online



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Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users and grow your base, and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas. Agenda Unit 1 What makes Google+ Unique -Why Use Google +? What makes it unique -How to Use Google + -Creating Posts and Messages -Sharing, and Google+ integration with other social media Unit 2 Bringing More Traffic to your site -How Google + will bring more traffic to your site -Developing relationships in Google + -How to get your content posted and reshared -Tips and tricks Unit 3 Connecting with Communities -Using Google+ Communities to connect with focused organizations, and highly interested and engaged users -Contributing to Communities to offer resources -Learning from Communities to gain additional knowledge and skills Unit 4 Stars: Advanced Tips -Using Google + as a conversation tool -Using Hangouts to broadcast your message -How to use Google + for all of your social media -What to Avoid: Google Negatives.

Start date: 11/05/18

End date: 11/30/18

Tuition $195.00

Location : Online



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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

Start date: 09/04/18

End date: 09/28/18

Tuition $195.00

Location : Online



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Anyone wanting to find out how to create effective and dynamic websites/applications will want to take this course. You may be a webmaster or a graphic designer already creating static websites wishing to take your skills to the next level. You will acquire the fundamentals of the most popular Web 2.0 technologies. You will take away a functioning web application hosted on a web server that is both accessible and Search Engine Optimized.

Start date: 07/02/18

End date: 07/27/18

Tuition $245.00

Location : Online



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