Business & Professional Development >> Business Development & Entrepreneur

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Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

Start date: 11/07/16

End date: 12/02/16

Tuition: $195.00



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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 11/07/16

End date: 12/02/16

Tuition: $245.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 04/03/17

End date: 04/28/17

Tuition: $245.00



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Learn to identify important business and workplace demographics. Find out how to access various web-based data sites, use Excel to sort data and utilized available web-based templates. Then take away information on advanced presentation tools and techniques to better present your survey results. After completing this course you will be able to use various survey tools and improve your presentation of survey results using available templates. Agenda Unit 1 Beyond Basic Survey Research -Questions that surveys can answer -More Sources of Survey Data -Advanced Survey Demographics Unit 2 Advanced Survey Tools -Using Census.gov -Learning about Gapminder -Pollanywhere Unit 3 Advanced Excel Techniques -Sorting by Demographics -More Excel Formulas Unit 4 Advanced Presentation Tools and Techniques| -Timeline -Presenter Media

Start date: 11/07/16

End date: 12/02/16

Tuition: $195.00



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Discover the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making for your work organization. Get the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. For business professionals, entrepreneurs, and anyone who needs specific information about a business. Or, for anyone who is in business and needs specific information about a particular topic such as market potential, competitive intelligence, standard industry practice, productivity improvement, etc. This course will give you the specific knowledge you need to succeed in your research quest.

Start date: 09/06/16

End date: 12/02/16

Tuition: $495.00



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Discover the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making for your work organization. Get the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. For business professionals, entrepreneurs, and anyone who needs specific information about a business. Or, for anyone who is in business and needs specific information about a particular topic such as market potential, competitive intelligence, standard industry practice, productivity improvement, etc. This course will give you the specific knowledge you need to succeed in your research quest.

Start date: 10/03/16

End date: 03/03/17

Tuition: $495.00



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Discover the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making for your work organization. Get the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. For business professionals, entrepreneurs, and anyone who needs specific information about a business. Or, for anyone who is in business and needs specific information about a particular topic such as market potential, competitive intelligence, standard industry practice, productivity improvement, etc. This course will give you the specific knowledge you need to succeed in your research quest.

Start date: 11/07/16

End date: 03/31/17

Tuition: $495.00



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Discover the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making for your work organization. Get the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. For business professionals, entrepreneurs, and anyone who needs specific information about a business. Or, for anyone who is in business and needs specific information about a particular topic such as market potential, competitive intelligence, standard industry practice, productivity improvement, etc. This course will give you the specific knowledge you need to succeed in your research quest.

Start date: 02/06/17

End date: 04/28/17

Tuition: $495.00



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Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Customer service is now essential for business and all work organizations. With the increase of technology, human interaction with customers becomes all the more important. Whether it relates to retaining customers, serving your audience, or turning inquiries from potential customers into sales, good customer service is now one of the central factors in organizational success. Learn to improve your customer service skills to enhance your career skill set, improve productivity, and increase your organization’s success. You will also take away some extraordinary customer service techniques you won’t find anywhere else. Two one-month courses.

Start date: 10/03/16

End date: 12/02/16

Tuition: $245.00



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