Business & Professional Development >> Business Development & Entrepreneur

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Learn skills necessary to start, build, operate, or expand your business.

Call 319-296-4290 for course questions or email Business and Community Education. Please be prepared to provide the class ID.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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Do you have vintage or handmade items that you would like to sell? Setting up your own Etsy shop is a great way to connect your product with people who want it, and it's free and easy to start. Learn everything you need to know, from making your profile, to listing your items, to getting paid. In addition, get your questions answered and gain many extra tips and hints so you can open your own popular and profitable Etsy store fast!  

Start date: 05/16/17

End date: 05/23/17

Tuition: $49.00



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Learn the fundamentals of QuickBooks to track the finances of your business. Learn the sales process, how to track revenue, manage expenses, reconcile bank transactions, set up files, customize forms, create reports and graphs, and much more. This class is taught on PC's, not Mac computers.

Start date: 05/30/17

End date: 06/01/17

Tuition: $159.00



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Expand your knowledge of QuickBooks. In this class you will learn how to set up inventory, track and pay sales tax, handle payroll, create estimates and sales orders, budget, make adjustments, and complete year-end procedures. This class is taught on PC's not Mac computers. Manual included.

Start date: 06/06/17

End date: 06/06/17

Tuition: $99.00



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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 04/03/17

End date: 04/28/17

Tuition: $245.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 06/05/17

End date: 06/30/17

Tuition: $245.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 08/07/17

End date: 09/01/17

Tuition: $245.00



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The final course in the Six Sigma Green Belt program is the Advanced Six Sigma Greenbelt course which teaches participants to improve and control processes. Topics included in this course include hypothesis testing, design of experiments, and statistical process control. Participants will have to apply the concepts learned in the Introduction and Intermediate Six Sigma Green Belt courses. The instructor will share many handouts, spreadsheets, and web links that have tools participants will use while completing Six Sigma projects. Upon successful completion of this course, participants will be awarded certification as a Six Sigma Green Belt.

Start date: 06/05/17

End date: 06/30/17

Tuition: $195.00



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The final course in the Six Sigma Green Belt program is the Advanced Six Sigma Greenbelt course which teaches participants to improve and control processes. Topics included in this course include hypothesis testing, design of experiments, and statistical process control. Participants will have to apply the concepts learned in the Introduction and Intermediate Six Sigma Green Belt courses. The instructor will share many handouts, spreadsheets, and web links that have tools participants will use while completing Six Sigma projects. Upon successful completion of this course, participants will be awarded certification as a Six Sigma Green Belt.

Start date: 08/07/17

End date: 09/01/17

Tuition: $195.00



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This course will provide an introduction to the concepts and uses of accounting in a business environment. The primary areas of study in this course include analysis of business transactions, recording procedures and the use of ledgers and journals, accounting for sales and purchases, managing cash, payroll, accruals and deferrals, and preparation and analysis of basic financial statements. After completing this course, students will have solid understanding of business and financial accounting and its role in bookkeeping administration. This course will cover QuickBooks which is one of the most powerful tools you will use in managing your business. In addition to being a robust bookkeeping program, QuickBooks is a management tool. When set up and used properly, QuickBooks allows you to track and manage income, expenses, bank accounts, receivables, inventory, job costs, fixed assets, payables, loans, payroll, billable time, and equity in your company. It also provides you with detailed reports that are essential to making good business decisions. Throughout this course, you will learn in detail about the features in QuickBooks. This course will also cover the features and usage of Microsoft Word, PowerPoint, Excel, Outlook, and Access 2013. Details

Start Date: upon registration

Tuition: $3,965.00



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00

Call 319-296-4290 to register


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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 05/01/17

End date: 05/26/17

Tuition: $195.00



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