Business & Professional Development >> Business Development & Entrepreneur

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Learn skills necessary to start, build, operate, or expand your business.

 

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Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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This 2 day A3 Problem Solving course is activity based and designed to solve specific problems. It defines the current condition and looks at the root cause of the issue. The A3 guides the user to define clear steps to implement changes and builds accountability.  Participants will experience a simple and effective way to truly understand the way work happens now and how it can be redesigned effectively.        As a result of this workshop participants should be able to: Explain why continuous improvement is needed and why it is easier said than done List advantages of A3 Problem Solving and describe how it is used to eliminate waste and reduce variation Distinguish between value added and non-value added activities Apply A3 thinking along with basic quality tools (cause & effect, multi-voting, value stream mapping, process flow, pictograph, Pareto, run chart, 5-why, 3L5W, scatter diagram, histogram, etc.) to solve actual work related problems

Start date: 10/19/17

End date: 10/20/17

Tuition $449.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  121



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Many organizations are turning to project management to help them plan and control their businesses.  As a result, Project Management is recognized as one of the fastest growing professions today.  The combination of business expectations and the fast pace of the manufacturing industry poses unique challenges for project managers on IT projects.  Project Management Fundamentals for MFG Projects provides the basics for project managers by introducing essential project management concepts and methods for the manufacturing professional.  Through discussion, workshops and real world examples, participants learn how to identify project components, organize them effectively and control the project from the earliest steps of developing the project charter through the final steps of a project - documenting lessons learned.        

Start date: 09/28/17

End date: 09/29/17

Tuition $449.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  106



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Learn the fundamentals of QuickBooks to track the finances of your business. Learn the sales process, how to track revenue, manage expenses, reconcile bank transactions, set up files, customize forms, create reports and graphs, and much more. This class is taught on PC's, not Mac computers. Textbook is included.

Start date: 10/03/17

End date: 10/05/17

Tuition $159.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  114



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Expand your knowledge of QuickBooks. In this class you will learn how to set up inventory, track and pay sales tax, handle payroll, create estimates and sales orders, budget, make adjustments, and complete year-end procedures. This class is taught on PC's not Mac computers. Textbook is included.

Start date: 10/10/17

End date: 10/10/17

Tuition $99.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  114



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 06/05/17

End date: 06/30/17

Tuition $245.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 08/07/17

End date: 09/01/17

Tuition $245.00

Location : Online



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This course will provide an introduction to the concepts and uses of accounting in a business environment. The primary areas of study in this course include analysis of business transactions, recording procedures and the use of ledgers and journals, accounting for sales and purchases, managing cash, payroll, accruals and deferrals, and preparation and analysis of basic financial statements. After completing this course, students will have solid understanding of business and financial accounting and its role in bookkeeping administration. This course will cover QuickBooks which is one of the most powerful tools you will use in managing your business. In addition to being a robust bookkeeping program, QuickBooks is a management tool. When set up and used properly, QuickBooks allows you to track and manage income, expenses, bank accounts, receivables, inventory, job costs, fixed assets, payables, loans, payroll, billable time, and equity in your company. It also provides you with detailed reports that are essential to making good business decisions. Throughout this course, you will learn in detail about the features in QuickBooks. This course will also cover the features and usage of Microsoft Word, PowerPoint, Excel, Outlook, and Access 2013. Details

Start Date: upon registration

Tuition $3,965.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Bookkeeping-Administration-Expert/992



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 07/03/17

End date: 07/28/17

Tuition $195.00

Location : Online



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Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing

Start date: 07/03/17

End date: 07/28/17

Tuition $195.00

Location : Online



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Customer service is now essential for business and all work organizations. With the increase of technology, human interaction with customers becomes all the more important. Whether it relates to retaining customers, serving your audience, or turning inquiries from potential customers into sales, good customer service is now one of the central factors in organizational success. Learn to improve your customer service skills to enhance your career skill set, improve productivity, and increase your organization’s success. You will also take away some extraordinary customer service techniques you won’t find anywhere else. Two one-month courses.

Start date: 06/05/17

End date: 07/28/17

Tuition $245.00

Location : Online



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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Start date: 06/05/17

End date: 09/01/17

Tuition $495.00

Location : Online



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Nonprofits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in NonProfit Administration. You will come away with the best information from instructors who train people in nonprofits.

Start date: 06/05/17

End date: 09/01/17

Tuition $595.00

Location : Online



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