Business & Professional Development >> Business Development & Entrepreneur

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Learn skills necessary to start, build, operate, or expand your business.

Call 319-296-4290 for course questions or email Business and Community Education. Please be prepared to provide the class ID.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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LEAD Series-Spring

Start date: 02/14/2017

Tuition:: $500.00

Call   319-277-2490 to register
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LEAD Series-Spring

Start date: 02/14/2017

Tuition:: $350.00

Call   319-277-2490 to register
View Details »
LEAD Series-Spring

Start date: 02/14/2017

Tuition:: $500.00

Call   319-277-2490 to register
View Details »
LEAD Series-Spring

Start date: 02/14/2017

Tuition:: $350.00

Call   319-277-2490 to register
View Details »
Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

Start date: 04/03/17

End date: 04/28/17

Tuition: $195.00



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 04/03/17

End date: 04/28/17

Tuition: $245.00



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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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Discover the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making for your work organization. Get the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. For business professionals, entrepreneurs, and anyone who needs specific information about a business. Or, for anyone who is in business and needs specific information about a particular topic such as market potential, competitive intelligence, standard industry practice, productivity improvement, etc. This course will give you the specific knowledge you need to succeed in your research quest.

Start date: 02/06/17

End date: 04/28/17

Tuition: $495.00



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Customer service is now essential for business and all work organizations. With the increase of technology, human interaction with customers becomes all the more important. Whether it relates to retaining customers, serving your audience, or turning inquiries from potential customers into sales, good customer service is now one of the central factors in organizational success. Learn to improve your customer service skills to enhance your career skill set, improve productivity, and increase your organization’s success. You will also take away some extraordinary customer service techniques you won’t find anywhere else. Two one-month courses.

Start date: 02/06/17

End date: 03/31/17

Tuition: $245.00



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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Start date: 02/06/17

End date: 04/28/17

Tuition: $495.00



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Chartered Financial Analyst ® (CFA ®) has become known as the gold standard of professional credentials within the global investment community. Investors recognize the CFA ® designation as the definitive standard for measuring competence and integrity in the fields of portfolio management and investment analysis. Details

Start Date: upon registration

Tuition: $450.00



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You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors. Agenda Unit 1 Knowing Who You Really Are Targeting -Identify Audience Types -Develop Different Personas -Specify Buying and Selling Cycles – How your audience buys vs. How you sell Unit 2 Choosing What To Say -Learn how to perform a Content Inventory for your website(s) -Create Pillars of Content – your main topics -Filling Gaps – Figuring out what content you can use and what new content needs to be created. Unit 3 How Do You Want To Say It and Where Are The Best Places -Choosing content types -Figuring on where your audiences are and where you should be. Unit 4 How To Measure If Your Strategy Is Working -Setting up systems to watch audience behavior -Setting goals and using analytic tools to measure and judge your success.

Start date: 03/06/17

End date: 03/31/17

Tuition: $195.00



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