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Learn skills necessary to start, build, operate, or expand your business.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Cutting-edge, rigorous and relevant career and technical education (CTE) prepares youth and adults for a wide range of high-wage, high-skill, high-demand careers . Browse a complete list of our courses or course series and if you do not see the type of course you are looking for suggest a course or contact us to learn more about designing customized training for your workforce.

 
Updates of state and federal law, rule and regulation will be shared with dealers. The trainer will provide an overview of regulations, policies and procedures for compliant buy here pay here dealerships.  New laws impacting Iowa auto dealers enacted during the 2018 Iowa legislative session will be reviewed. The importance of using compliant forms in buy here pay here operations will be discussed with attendees. The course will be beneficial for existing buy here pay here dealers as well as those dealers who are giving consideration to establishing a buy here pay here dealership. An updated five hour dealer education manual and/or a USB flash drive will be provided to all attendees.

Start date: 07/13/18

End date: 07/13/18

Tuition $179.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  111 / 113



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Upon completion of the Bookkeeping Specialist courses, students will have the opportunity to put theory into practice, both in manual and computer program formats. The practicum is a self-paced independent study that is completed outside of class. The classroom portion of the practicum provides students with additional assistance to complete the practicum assignments. Students must achieve 80% on the practicum assignments (one manually and one in QuickBooks) in order to qualify for the Certificate.  

Start date: 08/06/18

End date: 08/13/18

Tuition $155.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  112



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Search Engine Optimization is the science behind how to get your website found online. This introductory course provides the principles of SEO and tips for optimal website performance. Learn how to optimize quality content, how to use the right keywords and metatags, which will affect how your website ranks among listings in a search. Discover the basics of Google Analytics, a free online tool that tracks and reports website traffic. With an overview of strategy and platform, you will gain an understanding of where your website visitors are coming from and how they are engaging with your site. Explore how you can use Google Analytics to create goals, track conversions, and build your own custom reports.  

Start date: 06/25/18

End date: 06/27/18

Tuition $119.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  114-Computer Lab



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Graphic design is the art of visual communication that combines words, images, and ideas to create and convey information to an audience. Good graphic designers make this communication successful through the use of lines, shapes, color, images, animation and more. In this class, you will explore graphic design principles, including contrast, repetition, alignment, proximity, color theory, and typography. Through discussion and visual, learn how these elements work together to create great visual communication and how you can start applying them in your everyday creative process. Textbook included.  

Start date: 09/18/18

End date: 09/27/18

Tuition $199.00

Location : Main Campus - Black Hawk Hall Location : 
  Main Campus - Black Hawk Hall.

Room :  221 - Mac Lab



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Learn the fundamentals of QuickBooks to manage your accounting needs. You will learn how to set up a company, how to record income and expenses, manage accounts receivable and accounts payable, reconcile bank transactions, create reports and graphs, and much more. This class is taught on PC's, not Mac computers, and is not QuickBooks Online. Textbook is included.  

Start date: 06/18/18

End date: 06/27/18

Tuition $199.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  114 Computer



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Expand your knowledge of QuickBooks. In this class you will learn how to set up inventory, track and pay sales tax, handle payroll, create estimates and sales orders, budget, make adjustments, complete year-end procedures and utilize the audit trail. This class is taught on PC's, not Mac computers and is not QuickBooks Online. Textbook is included.  

Start date: 07/09/18

End date: 07/18/18

Tuition $199.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  114 Computer



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Learn how to read and analyze financial statements. You will learn how to prepare an income statement, a statement of owner’s equity, and a balance sheet. Discover how to adjust, close and reverse entries. This course will refer to the textbook from Bookkeeping Level 1 & 2. Students not enrolled in the Bookkeeping Specialist certificate course have the option to purchase textbook separately.  

Start date: 07/23/18

End date: 07/25/18

Tuition $149.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  112



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 06/04/18

End date: 06/29/18

Tuition $245.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 08/06/18

End date: 08/31/18

Tuition $245.00

Location : Online



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Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing

Start date: 07/02/18

End date: 07/27/18

Tuition $195.00

Location : Online



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Nonprofits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in NonProfit Administration. You will come away with the best information from instructors who train people in nonprofits.

Start date: 06/04/18

End date: 08/31/18

Tuition $595.00

Location : Online



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Social media and digital technologies, when understood and leveraged effectively, can enable you to find new clients and motivate these clients to take action in more efficient and strategic ways. Whether you are a beginner new to the sales process or a seasoned professional who loves selling, understanding the basic steps of sales and freeing your mind of negativity is the foundation to your business success. Gain a better understanding of the importance of the sales function and learn new skills in relationship management, prospecting, customer management, and delivering a compelling sales presentation. Move yourself or your sales team to increased success.

Start date: 06/04/18

End date: 08/31/18

Tuition $495.00

Location : Online



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