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Learn skills necessary to start, build, operate, or expand your business.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Cutting-edge, rigorous and relevant career and technical education (CTE) prepares youth and adults for a wide range of high-wage, high-skill, high-demand careers . Browse a complete list of our courses or course series and if you do not see the type of course you are looking for suggest a course or contact us to learn more about designing customized training for your workforce.

 
Save $200 by registering for the series! A career in bookkeeping allows you to work in many different kinds of businesses and industries. This certificate course includes both theory and hands-on application and includes the following courses: Bookkeeping Level 1 & 2, Understanding & Preparing Financial Statements, QuickBooks Level 1, QuickBooks Level 2, and a Bookkeeping Practicum. Students must complete all of the courses and achieve 80% on the practicum in order to receive a Certificate. All courses, including practicum must be completed within one year of initial registration.

Start date: 05/14/2018

Tuition: $1,099.00

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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 04/02/18

End date: 04/27/18

Tuition $245.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 06/04/18

End date: 06/29/18

Tuition $245.00

Location : Online



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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Start date: 08/06/18

End date: 08/31/18

Tuition $245.00

Location : Online



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Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing

Start date: 03/05/18

End date: 03/30/18

Tuition $195.00

Location : Online



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Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing

Start date: 05/07/18

End date: 06/01/18

Tuition $195.00

Location : Online



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Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing

Start date: 07/02/18

End date: 07/27/18

Tuition $195.00

Location : Online



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Nonprofits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in NonProfit Administration. You will come away with the best information from instructors who train people in nonprofits.

Start date: 06/04/18

End date: 08/31/18

Tuition $595.00

Location : Online



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Social media and digital technologies, when understood and leveraged effectively, can enable you to find new clients and motivate these clients to take action in more efficient and strategic ways. Whether you are a beginner new to the sales process or a seasoned professional who loves selling, understanding the basic steps of sales and freeing your mind of negativity is the foundation to your business success. Gain a better understanding of the importance of the sales function and learn new skills in relationship management, prospecting, customer management, and delivering a compelling sales presentation. Move yourself or your sales team to increased success.

Start date: 06/04/18

End date: 08/31/18

Tuition $495.00

Location : Online



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You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors. Agenda Unit 1 Knowing Who You Really Are Targeting -Identify Audience Types -Develop Different Personas -Specify Buying and Selling Cycles – How your audience buys vs. How you sell Unit 2 Choosing What To Say -Learn how to perform a Content Inventory for your website(s) -Create Pillars of Content – your main topics -Filling Gaps – Figuring out what content you can use and what new content needs to be created. Unit 3 How Do You Want To Say It and Where Are The Best Places -Choosing content types -Figuring on where your audiences are and where you should be. Unit 4 How To Measure If Your Strategy Is Working -Setting up systems to watch audience behavior -Setting goals and using analytic tools to measure and judge your success.

Start date: 03/05/18

End date: 03/30/18

Tuition $195.00

Location : Online



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Corporate governance deals with the complex set of relationships between the corporation and its board of directors, management, shareholders, and other stakeholders. In the recent years, the regulators and legislators have intensified their focus on how businesses are being run. They are endeavoring to create a template for new corporate governance and disclosure measures, which is beneficial for both the stakeholders and controllers. Details

Start Date: upon registration

Tuition $295.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Corporate-Governance-Training-/479



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It seems that nearly everyone is carrying and using a smart phone these days. Whether you favor the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications. The challenge with traditional smartphone applications is that development is highly technical and very expensive. In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms. This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications. NOTE – This course will not include any programming. At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required. Agenda Unit 1 - Why your organization should leverage smart phones - Ideas for smartphone applications - The smartphone landscape & platform options - RSS feeds explained - What is twitter? - What is Facebook? - What is YouTube? - What is a blog? - What are QR codes? - Web apps vs smart phone applications - Building your first application Unit 2 - Building your second application - Basic image manipulation for smart phone use - Sharing your application with others - Previewing your application on a smart phone - Tracking your application usage Unit 3 - Building your third application (2 week project) - Options for monetizing your application - Understanding publishing guidelines for applications Unit 4 - Deploying to the App Stores - Monetizing through AdMob - App builder roundup

Start date: 03/05/18

End date: 03/30/18

Tuition $245.00

Location : Online



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