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Communication and writing effectively are important skills to have both personally and professionally. A wide variety of course will help you master the essentials of writing, learn how to develop powerful written documents, and improve your communication techniques.

 

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Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Browse a complete list of our courses or course series and if you do not see the type of course you are looking for contact us to learn more about designing customized training for your workforce.

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Book Proposal and Marketing for Non-Fiction Writers 

The majority of non-fiction books are sold by a book proposal, not a completed manuscript.The book proposal is a business plan that sells your book concept to a prospective publisher or agent, and includes a market analysis, competitive titles, an overview, outline, sample chapters, and ideas for marketing and promotion. This intensive, two-hour workshop is not for the faint-hearted writer, but one who is ready to begin pitching a non-fiction book project. The power point includes generous handouts and examples from Mary's own proposals that have resulted in book contracts.   

Start date: 09/12/17

End date: 09/12/17

Tuition $39.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  129

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Conversational Spanish for the Workplace 

Would you like to provide better customer service to the Hispanic population in your workplace? If so, conversational Spanish will enable you to learn key phrases so you can communicate on a basic level with Spanish-speaking customers. This minimal grammar class concentrates on conversational techniques and basic word phrases. Emphasis is on pronunciation and oral exercises in a learner-friendly environment. Improve your Spanish and reduce communication barriers! Textbook is included.

Start date: 09/11/17

End date: 10/09/17

Tuition $89.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  146

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CS-Customer Service Foundations 

This course provides guidelines and best practices for providing outstanding customer service that will enable participants to build, maintain, and increase a loyal customer base.            COURSE GOALS Define customer service Understand who your customers are Understand qualifies and characteristics of a good service provider Demonstrate empathy Adaptability to different generations Demonstrate how to calm an upset customer Understanding how your emotions impact the customer service you provide

Start date: 08/31/17

End date: 08/31/17

Tuition $150.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  121

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Customer Service: Basic Face-to-Face Skills 

This course provides guidelines and best practices enabling participants to work face to face with customers, and present an image that reflects confidence, credibility, and capability.   COURSE GOALS Describe how face to face customer service is different Properly greet customers and represent your business Answering questions professionally and thoroughly Handling upset customers

Start date: 09/21/17

End date: 09/21/17

Tuition $75.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  Not Assigned

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Customer Service: Basic Telephone Skills 

This course provides guidelines and best practices enabling participants to work over the phone with customers, and present an image that reflects confidence, credibility, and capability.   COURSE GOALS Describe how communicating over the phone is different than face to face Properly greet, transfer and place a caller on hold Answering questions professionally and thoroughly Handling upset customers

Start date: 09/07/17

End date: 09/07/17

Tuition $75.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  121

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Customer Service: Basic Written Skills 

This course provides guidelines and best practices enabling participants to work face to face with customers, and present an image that reflects confidence, credibility, and capability.   This course provides guidelines and best practices enabling participants to express ideas clearly, accurately, and professionally in business writing, either in a letter, email, text or social media.   COURSE GOALS Explain different options for written communication Planning your message Organizing your message so audience will understand it Polishing your message to ensure it communicates message you want Giving bad news in writing Writing a business letter Writing a business email/text Responding to angry customers

Start date: 09/14/17

End date: 09/14/17

Tuition $75.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  121

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Customer Service: Handling Upset Customers 

This course will equip participants with the right attitude and strategies to handle customers who are not pleased with the organization so they can more confidently represent the business favorably and themselves professionally.   COURSE GOALS Comprehend the value of complaining customers and leveraging the opportunity to improve the organization. Be exposed to a variety of strategies and practice selecting the best technique for controlling an upset customer situation. Practice the 5 Step Recovery Process in various customer scenarios. Review techniques and practice framing a conversation or email that will resolve a heated exchanged between a customer service employee and client.    

Start date: 10/05/17

End date: 10/05/17

Tuition $75.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  121 A

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Customer Service: Internal Customer Service 

This course will show the importance of delivering exceptional customer service to others within their organization and its affect to the quality and speed of service delivered to external customers.  Participants will become self-aware of their level responsiveness, communication, teamwork and problem solving skills to help their organization succeed.                                  COURSE GOALS Describe how internal customer service similar and different to external customer service. Explain why it is important to deliver good internal customer service and how that impact the service delivered to the external client. Explore ways the 5 R’s/ Principles of Internal Customer Service can be integrated into one’s job. Review effective communication skills. Practice conflict management steps. Review and identify ways to become a better team member.

Start date: 09/28/17

End date: 09/28/17

Tuition $75.00

Location : Main Campus - Buchanan Hall Location : 
  Main Campus - Buchanan Hall.

Room :  Not Assigned

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Business Writing 

Take away the key practices you need to develop and hone your business writing communication effectively and successfully. Get the best practices for crafting effective, professional business documents. Find out how to avoid grammatical pitfalls. Acquire business writing principles that will be good for years to come. Agenda Unit 1 Writing as a Process - Audience, Purpose, and Medium -Outlining for Successful Writing -Organization Models (Choosing a Model that Works) - Principles of Business Communication Unit 2 Written Communication in the Workplace -Writing Reports (formal and informal) -Drafting and Revision -Writing the First Draft -Constructing Openings and Closings that Work Unit 3 Writing a Proposal -Writing for Your Readers -Writing Effective Content - Safeguarding Users -Ethical Considerations Unit 4 Collaborative Writing and Research -Research and Team Writing -Collaborating Across Departments -Working Through Conflict

Start date: 09/05/17

End date: 09/29/17

Tuition $195.00

Location : Online

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Business Writing for Busy Professionals 

You will learn strategies to write documents faster and better. You will learn how to customize your documents for a specific reader and to accomplish your writing purpose. You will discover ways to create documents when time is limited. You will also master models to organize and format letters, emails, and reports in order to make them clear, direct, and reader friendly. Conversational writing style and parallel structure will also be covered. One of the keys to success in any business is good communication skills and one of the most common ways to communicate in business is through writing. In the second half of the course, we look at the importance of grammar and tone to good writing and approaches to rewriting. We will also look at specific types of documents we might create. Details

Start Date: upon registration

Tuition $450.00

Location : Online

More information online at:  http://protrainedu.org/Lumens/Business-Writing-for-Busy-Professionals/1331

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Certificate in Business Writing 

Discover the keys to successful writing for the workplace. Whether you are writing a report, memo, letter or publicity notice, business writing has some defined characteristics for success. Successful communicators in the workplace move forward, others move back. Enhance your career by improving this critical communication skill. Begin with understanding the format, construction, and successful techniques of writing good business reports and proposals. Then improve your skills with editing and proofreading. Finally, discover what good journalists know. Learn how to write a news story, press release or other publicity notice that zings. Help your organization stand out with your new skills in business writing. This certificate will take you to the next level where business writing is a skill for personal and organizational success. Three one-month courses

Start date: 09/05/17

End date: 12/01/17

Tuition $495.00

Location : Online

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Certificate in Self-Publishing and eBooks 

A publication or book can help you expand your business in a way no form of advertising can. Whether you are with a small or large organization this practical certificate is designed to help entrepreneurs, businesses, and organizations self-publish non-fiction to promote and enhance your core business goals such as customer retention and building your brand. Get unique insights into finding your niche and developing customer oriented information that build customer relationships. Find out about self-publishing print publications and books. Then discover how to go about creating, formatting and publishing an eBook. Finally acquire the keys to marketing your print hard copy publication, book or eBook. Most importantly, you will create a marketing plan so you can map out your marketing steps from start to finish.

Start date: 09/05/17

End date: 12/01/17

Tuition $495.00

Location : Online

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