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Communication and writing effectively are important skills to have both personally and professionally. A wide variety of course will help you master the essentials of writing, learn how to develop powerful written documents, and improve your communication techniques.

Hawkeye Business and Community Education provides professional skill development for individuals and businesses. Cutting-edge, rigorous and relevant career and technical education (CTE) prepares youth and adults for a wide range of high-wage, high-skill, high-demand careers . Browse a complete list of our courses or course series and if you do not see the type of course you are looking for suggest a course or contact us to learn more about designing customized training for your workforce.

 
Have you always wanted to be a writer? Do you have creative ideas for a blog, essays, or articles? Do you dream of seeing your name on the spine of a book? Widely published author and blogger, Mary Potter Kenyon, will jumpstart your writing career with this three-hour course that teaches the basics of successfully writing for publication. Topics include breaking into the market by writing shorter pieces, writing for anthologies, and the importance of social media. With concrete examples and ideas for common markets, you'll leave this class motivated to submit your work for publication or begin a blog. If desired, students have the option of submitting up to two, double-spaced pages of their writing for critique, at least one week prior to class.  

Start date: 08/21/18

End date: 08/21/18

Tuition $39.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  112



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Writing well is one of the most important skills you can learn for success in the business world. Knowing how to write well allows you to deliver your ideas with professionalism in order to meet your objective. In this course, you will master simple and effective skills that drive all successful business writing and help you polish your letters, emails, and business reports. Learn how to create impactful documents to showcase your ideas and professionalism to your audience. Textbook is included.  

Start date: 11/05/18

End date: 11/07/18

Tuition $99.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  111 / 113



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Would you like to provide better customer service to the Hispanic population in your workplace? If so, conversational Spanish will enable you to learn key phrases so you can communicate on a basic level with Spanish-speaking customers. This minimal grammar class concentrates on conversational techniques and basic word phrases. Emphasis is on pronunciation and oral exercises in a learner-friendly environment. Improve your Spanish and reduce communication barriers! Textbook is included.

Start date: 10/01/18

End date: 10/29/18

Tuition $89.00

Location : Cedar Falls Center Location : 
  Cedar Falls Center.

Room :  112



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If you wish to communicate technically with programming teams or wish to code a bit yourself, this course is for you. A lot of programming languages are very similar, and knowing what’s common between all programming languages will help non-programmers communicate more efficiently with programmers, help aspiring programmers get started or transition into any programming language.

Start date: 10/01/18

End date: 10/26/18

Tuition $195.00

Location : Online



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Take away the key practices you need to develop and hone your business writing communication effectively and successfully. Get the best practices for crafting effective, professional business documents. Find out how to avoid grammatical pitfalls. Acquire business writing principles that will be good for years to come. Agenda Unit 1 Writing as a Process - Audience, Purpose, and Medium -Outlining for Successful Writing -Organization Models (Choosing a Model that Works) - Principles of Business Communication Unit 2 Written Communication in the Workplace -Writing Reports (formal and informal) -Drafting and Revision -Writing the First Draft -Constructing Openings and Closings that Work Unit 3 Writing a Proposal -Writing for Your Readers -Writing Effective Content - Safeguarding Users -Ethical Considerations Unit 4 Collaborative Writing and Research -Research and Team Writing -Collaborating Across Departments -Working Through Conflict

Start date: 09/04/18

End date: 09/28/18

Tuition $195.00

Location : Online



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Discover the keys to successful writing for the workplace. Whether you are writing a report, memo, letter or publicity notice, business writing has some defined characteristics for success. Successful communicators in the workplace move forward, others move back. Enhance your career by improving this critical communication skill. Begin with understanding the format, construction, and successful techniques of writing good business reports and proposals. Then improve your skills with editing and proofreading. Finally, discover what good journalists know. Learn how to write a news story, press release or other publicity notice that zings. Help your organization stand out with your new skills in business writing. This certificate will take you to the next level where business writing is a skill for personal and organizational success. Three one-month courses

Start date: 09/04/18

End date: 11/30/18

Tuition $495.00

Location : Online



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Good communication in the workplace is more important than ever. And critical to your career advancement and success. Come get a comprehensive and intensive preparation with skills and techniques you can put to use on Monday morning. Take back a workable conflict management model, along with successful and practical conflict management strategies. Then work with a pro to learn how to improve your negotiation skills for a win-win outcome, including helping others to get what they want, so you get what you want. Finally, find out more about yourself and others using personality profiles for better work performance. You will be learning from some of our more popular instructors, and taking away new how-to skills that work.

Start date: 09/04/18

End date: 11/30/18

Tuition $595.00

Location : Online



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Discover win-win tips on communicating with programmers to make your project go more smoothly and efficiently. Just one tip may make the difference between a timeline being met or misunderstanding being clarified. Every occupation has some unique characteristics, terms, approaches, ways of thinking and professional motivations. Come away with strategies for communicating with your techie, consultant or tech team for a win-win working relationship.

Start date: 11/05/18

End date: 11/30/18

Tuition $245.00

Location : Online



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Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back. Agenda Unit 1 Copywriting Essentials How to tell the difference between bad copy and good copy The art of the perfect sentence Developing your message Crafting your document roadmap Adapting your style to the audience and message Unit 2 Getting to the Point Clarity and brevity: Less is more Active vs. Passive Voice Cutting the clutter Using concrete examples and avoiding unwarranted superlatives Unit 3 Self Editing Leaving yourself time for revisions Avoiding common grammar mistakes and punctuation pitfalls Subject, verb and object agreement Fact checking The benefits of having an in-house style guide Unit 4 Creating Attention-grabbing Press Releases Writing benefit-driven copy Setting the right tone Language to use and language to avoid Writing a great headline

Start date: 10/01/18

End date: 10/26/18

Tuition $195.00

Location : Online



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Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Agenda Unit 1 Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2 How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3 Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4 Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan

Start date: 09/04/18

End date: 09/28/18

Tuition $195.00

Location : Online



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Bridget Brady is a speaker, trainer, author and entrepreneur. She has trained thousands of people to improve their voice, presentations, sales and over-all business success. Bridget also facilitates corporate training, and helps high level executives speak and present more effectively. Bridget has been a popular guest speaker on various internet/radio shows and live events, and most recently shared the stage with legendary speaker, Les Brown. Agenda Unit 1 Getting Started Right -Specific strategies to calm your nerves and overcome the fear of speaking. -Master the critical, first five minutes of every presentation. -How to create thought provoking questions to enroll your audience. -The power of speaking in benefits. Learning the WIIFM (“what’s in it for me”) for your audience. -How to tailor each presentation for different audiences. Unit 2 Correct Vocal Production & Vocal Health -Vocal production: correct breathing, grounding, and voice basics. -Vocal exercises for diction, resonance, and vocal placement. -Vocal health, to speak correctly, and never lose your voice. -Grounding and centering before every presentation. Unit 3 Advanced Presentation Techniques -Effective story-telling. -Keeping your audience active and engaged throughout your entire presentation. -The importance of “state changes”, especially during longer presentations or trainings. -How to use accelerated learning techniques. Unit 4 Putting it All Together -How to create a specific structure for every presentation. -How to apply all these techniques across different mediums. -How to successfully conclude your presentation and lead your audience to the next step.RequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/04/18

End date: 09/28/18

Tuition $195.00

Location : Online



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Presentations. Whenever people here that word they have an emotional response. Some people get excited and others (most) get nervous. Tracy Morgan recently said something about this, and it was perfect, “People who are nervous can’t wait for it to end. But people who are excited can’t wait for it to begin.” In this class I will focus on two main topics: You and Them. With “You” we will look at how to identify and improve your presentation style - how do you use your body, your face and your hands. We will talk about charisma and if you have it - and if you don’t how you get it. And I will give you some tricks and tips on how to use the Power of The Pause and how to tap into your vulnerability and use it to connect with an audience with integrity and authenticity. With “Them” we will discuss how you identify different personality types that will be in your audiences and how to both respect their needs and give them not what they want, but what they need. I will also give you ideas on how to maintain eye contact, what to do when your equipment fails and the Top 10 Things you must do before you present. This course is designed to give you exercises that you can do on your own to strengthen your presentation muscle and maintain a great attitude when it comes to presenting.

Start date: 10/01/18

End date: 10/26/18

Tuition $195.00

Location : Online



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